Денис

Digital Marketing and Media Buying Specialist with hands-on experience in launching high-return advertising campaigns (200-600% ROI). Expertise in Facebook Ads, analytics, SMM, and creative development. Successfully executed 10+ digital campaigns across diverse niches, including local services, beauty, sports, and info products. Skilled in understanding user behavior, hypothesis testing, and scaling effective creative-audience-offer strategies to drive real leads, not just clicks.

Experience

Freelance Digital Marketing Specialist | Media Buyer

2024 – Present

• Provided full-service digital marketing management for Massage and Cosmetology projects in Ireland (Dublin) and Slovenia (Ljubljana).
• Managed and optimized targeted advertising campaigns (Facebook, Instagram) achieving 500%+ ROI.
• Achieved average campaign results: CTR – 8.6%, CPC – €0.05, CPA – €0.50.
• Developed and implemented comprehensive content strategies, including Reels, banners, and Stories.
• Designed and executed retargeting strategies (video, direct message, profile views).
• Integrated psychological triggers into ad creatives.
• Experience in targeting diverse audiences: office workers, athletes, and local businesses.
  SMM Manager (Project-Based)

2023 – 2024

• Managed Instagram and Facebook accounts for clients in the beauty and service industries.
• Increased audience reach by 4x within 2 months.
• Created engaging banner posts, Story series with CTAs, and visual Reels.
• Launched internal advertising campaigns for posts and events.